The goal is to give fans fair and safe access to the best tickets, while enabling artists and other people involved in staging live events to price tickets closer to their true market value. Ticketmaster's Official Platinum seat program enables market-based pricing (adjusting prices according to supply and demand) for live event tickets, similar to how airline tickets and hotel rooms are sold. Official Platinum Seats were not purchased initially and then posted for resale they are being sold for the first time through Ticketmaster. Are Official Platinum Seats resale tickets?