He and his co-founders - Nick Ventura and Matthew Winnick - spent more than two years trying to fix the problem. 'It was the stupidest decision we ever made, because it took us a good year-and-a-half to dig ourselves out of that hole,' Bartlett tells CNBC Make It. The mistake, he says, nearly put True Classic out of business. The following year, when it came time to order new inventory for 2021, Bartlett overestimated how many units his business might sell, and requested more clothing than the company could afford to buy. The company brought in more than $26,000 in revenue in just its first month of operations, Bartlett says.